And with big viewership comes a big price tag. The average price for a 30-second spot during the telecast is around $5 million.
Take a look at the Super Bowl ads that everyone is talking about:
Wendy's beef with McDonald's
Doritos and Mountain Dew #ICECOLD
M&M's, starring Danny DeVito
Groupon, starring Tiffany Hadish
2018 SUPER BOWL ADS: Danny Devito stars in M&M's commercial
SUPER BOWL 2018 ADS: Tiffany Hadish's first spot for Groupon
Pringles, starring Bill Hader
SUPER BOWL 2018 ADS: Budweiser
Stella Artois, starring Matt Damon
SUPER BOWL 2018 ADS: Pringles
Jack in the Box, starring Martha Stewart
SUPER BOWL 2018 ADS: Matt Damon stars for Stella Artois
SUPER BOWL 2018 ADS: Jack in the Box and Martha Stewart
Michelob Ultra, starring Chris Pratt
Lexus, starring the cast of "Black Panther"
SUPER BOWL 2018 ADS: Michelob Ultra starring Chris Pratt
Amazon Prime's "Jack Ryan", starring John Krasinski
SUPER BOWL 2018 ADS: Lexus, starring cast of 'Black Panther'
SUPER BOWL 2018 ADS: Amazon Prime's "Jack Ryan", starring John Krasinski