The Power of Pink

January 21, 2008 12:00:00 AM PST
The color 'pink' has long been associated with the fight against breast cancer. That's why two women who understand that struggle chose it for their new enterprise.Donna Dye, breast cancer survivor, says "We did this for her. We had retired and moved to the coast and we've moved back. This gives us a chance to be together and do things together."

'She' is Donna Dye's daughter, Sherry Ferguson whose own breast cancer was diagnosed two years ago.

'The Power of Pink' boutique, located in northeast Fresno at the Save Mart Shopping Center at Champlain and Perren, was designed to meet the varied needs of breast cancer patients and provide all the pink ribbon support they and their families need.

"Oh my gosh, you have to stay positive. You have to stay positive every step of the way. Keep a smile on your face and just go through it," says Ferguson.

This mother-daughter undertaking emerged when Sherry's mom was undergoing treatment 5 years ago, there was no one stop shop for her needs.

The idea was hatched and 'Power of Pink' the result. A place to find necessary wigs and custom fitted undergarments.

"The goal is to treat you one on one without interruption of any kind," says Dye.

For those supporting a breast cancer patient there are whimsical gifts, and powerful statements with that familiar pink ribbon.

Dye says "Hopefully we'll bring some of that positive support to families and individuals through this really difficult time that many, many women are now going through."

The Power of Pink Cancer Care and Boutique is holding an open house beginning at 5:30 Monday night.