Student Steven Moreno spent $140 dollars for a handful of books. "Paying school books and gas and everything the way the economy is these days a dollar doesn't go very far," said Moreno.
Whether its books, supplies, or clothes, students and parents are both feeling the pinch as they prepare for the new school year. The aisles in this north Fresno Target were packed with back to school shoppers Saturday as parents and students looked for deals.
A recent Action News Poll conducted by Survey USA shows 31% of people will spend between $100 to $200 dollars on clothes and 26% will spend more than $300. When it comes to supplies, 43% are expecting to spend between $50 and $100 dollars. "We usually average about $500 bucks. But we try to spread it out so it's not so painful," said parent Robert Sambueso.
Despite the tough economy, more than 80% of people surveyed say they'll spend more money or about the same as they spent last year for both clothing and supplies. Still, some parents are trying to cut back in other ways. "We are trying to buy bulk, if you can get it for a cheaper price. We do watch our price spending," said parent Rob Garcia.
But as Garcia looks for bargains, shopping with his daughter may be the real challenge. "I'm going for all of the top brands. Senior year, got to come out with a bang!" said Garcia's daughter, Alysa.
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