Black Friday Ads No Longer Secret

November 26, 2008 10:10:01 PM PST
Don't stop the press now. The highly anticipated black Friday ads are being assembled and bundled for your Thanksgiving Day newspaper. This year the ad inserts alone in the Fresno Bee will weigh more than 2 pounds. For retailers the shroud of secrecy about these sales is notorious and serious business. Target assistant manager Danny Abell doesn't even tell his family what will be on sale. "We try to keep it as secret as possible." But it seems the secret has been busted wide open. Some retailers are actually paying websites to leak their sale information before the big day. And that's ok for Abell. "I think it creates a buzz and that buzz is healthy for the sale environment we have here."

He says Target hasn't cut back on the amount of advertising it does despite the brutal economy. But Trudi Cacy says she and her husband are cutting back on how much they spend on gifts this holiday. "Probably less. Most definitely less, yes."

And this Coarsegold mother of three is in good company. An exclusive Action News survey conducted by Survey USA asked 500 Californians if they will spend more, less, or about the same on holiday gifts this year. Only 8% said more. 65% said they'll spend less money while 26% said about the same. That news is a relief for the Cacy's. Trudi said, "No in fact I think its kinda nice, takes pressure off because everyone's in same situation so we focus more on the family.

But Vivian Ocasio says even the deepest of discounts on black Friday aren't enough to entice her to wait hours in line. "I'd rather pay the real price just to get what I want."

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