Holiday Shoppers on Budget

October 6, 2009 12:00:00 AM PDT
From $100 toys for $10-dollars at Wal-Mart to the video game console price wars, retailers are doing everything they can to get you buying again this holiday season. And in the end, the smart shopper wins.With their most important season just around the corner, retailers anticipate shoppers will keep things simple, and on a budget, during the holidays.

Santa might be bringing kids a lot more clothes than toys this year.

The National Retail Federation forecasts a one percent decline in holiday sales this year, not nearly as harsh as last year's 3.4 percent drop, at the height of the economic crisis.

"The holiday season of the laptop and the big-screen TV are probably over, in favor of DVDs and $10 dollar toys," said Ellen Davis with the National Retail Federation.

Shoppers can expect big promotions on the most popular holiday items, like clothing and electronics.

But last-minute shoppers looking for discounts may find they're too late. To cut their own costs, retailers want to make sure few items go unsold.

Because retailers have been cutting back so much on inventory, the most popular items will sell fast.

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