Fresno fights for million dollar prize

Fresno's Reggie DeLeon has spent a lot of time on Facebook lately. "In the last two days, I've probably spent 30 to 36 hours online in the last two days," said DeLeon.

DeLeon isn't complaining about the loss of sleep. He's got his eyes on the prize: one million dollars to help fight hunger in Fresno. His fulltime effort began Christmas day after he noticed Salt Lake City had taken the lead away from Fresno in the "Fighting Hunger Together" contest sponsored by Walmart.

Since then, he and an online army of strangers have been spreading the word nonstop. "We were down 8,000 votes and I started to lose a little bit of hope because we fell so far back. Then throughout the day yesterday, it just snowballed. It was awesome," said DeLeon.

By Tuesday afternoon, Fresno had once again pulled ahead. The lead has Community Food Bank's CEO Andy Souza in what he called a state of "guarded euphoria". "To have gone from being 7,000 likes behind to 85,000 in a day and a half has just been incredible. It's an outpouring of the community, it's just been overwhelming," said Souza.

Fresno could definitely use the help. Souza said one in four families in the community can't always afford the meals they need.

Even though Fresno leads in the contest now, both Souza and DeLeon know there is still work to be done. People in Salt Lake City are also going online to "like" their community, not happy with their current second place. With less than three days to go, the hope is Fresno will keep the momentum going.