FRESNO, Calif. --Bounty is the top-selling paper towel in the U.S. But does that make it the best? Consumer Reports evaluated three Bounty towels, along with 20 other kinds. There were ones from Brawny and Viva, and store brands including Kirkland, from Costco, and Great Value, from Walmart. Consumer Reports also tested several green paper towels. None of the green paper towels did particularly well in the tests.