Doctor Peter Mehas kicked off the Super Sunday campaign at Saints Rest Baptist Church in southwest Fresno Sunday morning.
CSU leaders will visit more than 100 predominantly African American churches throughout the state this month including eight in Fresno.
Their goal is to convince students a college education is attainable and to encourage them to start preparing early.
CSU Trustee Dr. Peter Mehas said, "We tell them real early, in elementary school and in high school, prepare for the day that you can go to college, so then it's your choice."
This is the 7th annual CSU Super Sunday campaign. Officials say it is paying off with greater participation and graduation rates among African American students.