But you don't need to spend top dollar either. In fact Benjamin Moore, which can cost as much as $68 a gallon, did well but was not top-rated in Consumer Reports' latest paint tests.
The highest scores went to paints that cost half that. It's a new brand called Clark and Kensington, and the paints are sold at Ace Hardware stores. They go for around $33 a gallon.
It topped the ratings in the satin finish, which is durable and best for most applications, and in the semi-gloss, which is great for trim. It was also among the best in the flat finish, which tends to hide surface imperfections better than others.
The Clark and Kensington paints left a smooth finish that resisted stains and stood up to scouring, even after 1,000 passes with a stiff scrub brush. Plus they are superb at hiding, which means you can easily cover the old paint you're tired of looking at! They're also self-priming, so you can save some time and money by not having to apply a primer coat when you paint over bare wood or wallboard.
If you shop at Home Depot or Lowe's, Consumer Reports says paints available at those stores did really well in tests, too. At Home Depot, several paints by Behr are recommended in all sheens -- including Behr Premium Plus Ultra Enamel, which sells for just over $30 a gallon -- and the Glidden Premium, for about $25 a gallon.
Prefer Lowe's? Consumer Reports recommends Valspar Signature paints, for around $33 dollars a gallon, in all three finishes.