Outdoor recreation is big business for California

March 20, 2013 12:00:00 AM PDT
The Valley is a prime destination for outdoor activity, and a recent study reveals this means big business for the state.

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Thousands of tourists come to Central California each year to play in the Valley's backyard. Outside enthusiasts are spending billions of dollars to enjoy the great outdoors

The outdoor industry association says the state leads the nation in consumer spending, generating more than $85 billion a year on outdoor activities.

Consumer spending helps support more than 700-thousand jobs while generating $6.7 billion in state and local taxes.


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