Target "Manatee Gray" plus-size dresses cause backlash

Target apologizes for plus-sized dress color description
April 4, 2013 12:00:00 AM PDT
Target is apologizing after a backlash over the color description on a dress.

Target had an ad for a kimono maxi dress. The standard sized version of the dress is available in "dark heather gray" but the same color in the plus-sized version was described as "manatee gray."

Manatees are large marine mammals that are sometimes called sea cows.

An Orange County woman tweeted about the color discrepancy and it got a lot of attention.

Target caught wind and issued an apology. They are also saying they're working to fix it.

KGO-TV San Francisco, CA contributed to this report.


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