The Business Council and Chamber of Commerce are teaming up with "Fresno Citizens for a Strong Economy" for a new campaign. At the "I Believe in Downtown Fresno" gathering, organizers shared with residents ways they could spread the message with others.
The plan is to open the Fulton Mall to vehicular traffic, which in other cities has been successful. "Doing that in Fresno we expect would have the same result in Fresno. We would unleash its economic potential," said Jake Soberal, Fresno Citizens for a Strong Economy
The "I Believe in Downtown Fresno" campaign is encouraging community members to sign a nine point pledge of support.