Wine industry looks to target Hispanics

September 6, 2013 12:00:00 AM PDT
Officials with the wine industry say they want to go after the Hispanic market.

New numbers show wine consumption among Latinos remains low. Researchers say wineries could sell an extra $50-million cases of wine in the next 20 years, if consumption among Hispanics goes up to match the overall national rate.

Experts say in order to do that wineries have to start showing how wine can complement Hispanic foods.


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