The stakes get higher every week. The Bulldogs expect to host the Mountain West Championship game December 7th but two games must first be settled.
Coaches have been drawing up effective football schemes while fans have focused on the color schemes. They have done all that's been asked. They wore white for the whiteout game. They blacked out Bulldog Stadium the last time Fresno State has a home game.
This Saturday fans restore the red wave as the traditional red jerseys return. Though the red jerseys are back the team will wear them with white helmets.
Students on campus are fired up and ready for another sellout.
"I work out at the rec center and it's really cool how quick the tickets go because we get some free ones. They go so fast compared to years past," Fresno State senior Desiree Yeaw said.
Stores that sell Fresno State gear say sales are way up this season.
"For the athletic department it's been successful. Our philanthropic dollars are up, our retail numbers are up," Associate athletic director Paul Ladwig said.
The team hasn't lost a home game in two seasons. Head football coach Tim DeRuyter knows a BCS berth is there for the taking but this week the focus is on sending the seniors out in style.
"I think it's great. I think it's terrific for our fans to be able to be here and experience the fact that we're clinching the west," Deuyter said.
Paul Ladwig added the Bulldogs football success has helped build the school brand from an academic standpoint.
"I was talking to one of our recruiters over the weekend and he was telling me about being back on the east coast. He recruits Asia as well and everybody was talking about it and everybody knows Fresno State," Ladwig said.
On Monday 4,000 tickets remained for the Saturday afternoon game against the Lobos.