Campaign signs sprout around Valley

Some of you might not realize the June election is just around the corner so candidates are trying to remind you in big bold letters.
May 13, 2014 5:12:17 PM PDT
Some of you might not realize the June election is just around the corner so candidates are trying to remind you in big bold letters. All signs indicate the campaign season is upon us.

You can't drive for very long without being bombarded by campaign signs. Candidates vying for your vote are putting their names out there for all to see. They'll be happy to hear big bold signs are noticed by voters.

Valerie Valdez of Fresno explained, "So when you're filling out the ballots the name stands out and it's like oh I saw that name and you want to read about them more so it helps."

The campaign signage is free of negativity but candidates are going after each other at busy intersections right now. Some may find it a nuisance but Fresno State marketing professor Bill Rice believes the signs are effective. Rice said, "This type of advertisement and promotion gets inside their heads because they see that name constantly when they're going to work so it captures that group of people that is not as engaged that are actually reading and measuring things out."

Some signs added recent endorsements. Others offer a profile of the candidate. Rice added, "That's unusual. Actually have a photograph where it doesn't really show the facial element of the person but a profile of the person. I find that an interesting addition."

Red, white and blue seemed to be the most popular color scheme with so many candidates wanting to show their patriotism.

The June primary with statewide and local races is set for Tuesday, June 3rd.

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