Reset your face

FRESNO, Calif. (KFSN) -- More than 3. 5 million skin cancers are diagnosed each year. It is the most common form of cancer in the United States. Now there could be a way to stop it before it even starts and as an added bonus, the treatment may also wipe away years from your face.

Cindy Alexander always sneaks in a sweat session. It's great for her body, but not her skin, especially since she skipped the sunblock for years.

Alexander told ABC30, "It's really scary, skin cancer, you know. I mean it's scary."

Cindy's been fighting skin cancer for the past decade, and she also worries about the toll the excess sun has taken on her appearance.

"All the age spots, all the fine wrinkles, it's all going to be gone," Alexander told ABC30.

Adam Scheiner, MD, of the Tampa Eye and Specialty Surgery Center, says he can zap the sun damage and lurking cancers for good. He calls the procedure "reset" for sun damage.

Scheiner told ABC30, "I can remove all the damage that is there and start her skin over again in this younger, healthier, more attractive state."

Under general anesthetics, Scheiner uses a specialized laser to remove layers of the skin and precancerous lesions. The right side has already been treated. The left side has not.

"What's really unique about this is that I can take this laser and go below the skin's surface and I can see skin lesions below the skin's surface and remove them precisely layer by layer," Scheiner told ABC30.

After 90 minutes, the doctor is done and Cindy's skin rewinds back to the days before cancer.

Scheiner told ABC30, "I can treat not just the lesions I see but the ones that are just starting, the ones that will come out of the skin in a couple years."

It can take about two weeks for the new skin to start growing back.

The full face procedure can cost from $5,000 to $14,000 and may not be covered by insurance. Scheiner says sun protection on a daily basis and Retin-A can help with sun damage too.

For more information on this report, please contact:

Toni Bagnasco
Cosmetic Practice Administrator
813-367-1915 ext 2245
toni@adamscheinermd.com