FRESNO, Calif. (KFSN) --Many valley families are taking part in El Dia de los Reyes or the "Day of the Kings" which marks the last day of the Christmas season.
Bakers at Panderia Vista Hermosa are kneading and creating Rosca De Reyes or king's cake around the clock. "We make the rosca de reyes and this is actually when we give gifts to the kid instead of Christmas which is the sixth of January," said Alex Cervantes, Panderia Vista Hermosa.
January 6th or epiphany day is one of the busiest days of the year for the Downtown Fresno bakery, drawing customers across the Valley. "To pick up the rosca because it's a tradition every year," said Aurora Cordero, Selma.
The holiday has become a cultural event for many Mexican American families in the Valley, but it has deep religious roots. "The feast of the epiphany began in the fourth century, so that's quite a few centuries ago. So it's been considered a feast on the same level as Christmas," said Monsignor Ray Dreiling, Diocese of Fresno Vicar General.
Monsignor Dreiling said the day is one that touches believers and non-believers around the globe with the story of the three wise men and the birth of Jesus. "It was revealed to them that this savior is for them as well, not just for the Hebrew people, but the entire world."
A spiritual holiday remembered by gathering with family, sharing food, and breaking sweet bread. Inside each rosca is a hidden surprise. "Whoever gets the baby Jesus gets to have a party in February 2nd," said Cordero.
Which makes the breaking of bread and future meals that much more fun.
Employees at the bakery spend hours putting a mixture of candies, figs and frosting on the cakes. As far as making the perfect rosca, "Patience, love. People always laugh at that but you have to love what you do. And making bread is one of those things," said Cervantes.
For many Valley families, sharing this sweet and rich tradition is something they look forward to every year.