FRESNO, Calif. (KFSN) --Farmers are gearing up for a robust strawberry season, with one even selling earlier than expected.
As warm weather kicks into high gear fresh produce is on the minds of many. The 13th annual Fresno County Fruit Trail kicks off in May but member strawberry growers are getting an early start, like those at Siong Strawberry Farm.
Owner Bao Siong says they've been selling out daily, making the long hours worth her while.
"I'm here at about 5:30 a.m.," Siong said. "And go home at 8 p.m., it depends on the day."
Siong and her husband have been at their Belhyer and Willow Avenue location for almost 7 years, but they've been in the agriculture business for decades. Their farm boasts 12 acres of juicy strawberries and another 5 of vegetables.
"I like farming," Siong said. "I like to plant the veggies, the fruit, anything."
Now that we're seeing more fruit stands close, supply isn't meeting demand.
Siong says they've had to raise their price a dollar from last year, but that doesn't stop customers like George Johnson of Clovis.
"I can polish off a basket by myself," he said proudly.
He's buying these strawberries as gifts.
"I also buy other veggies here, but I think these are about the best around," Johnson said.
Like most who appreciate the flavors of the Central Valley, Johnson shops at fruit stands over stores.
"You know, if you buy the strawberries in the store a lot of that comes from Watsonville," he said. "It's a different kind."
There are 16 strawberry stands featured on this year's fruit trail.