FRESNO, Calif. (KFSN) --It was a dance party inside Dutch Bros newest store at Shaw and West. People lined up, even before the shop opened at 5:00 a.m. for the grand opening, with $1 drinks benefiting Valley Children's Hospital.
One group of students from Southern California made a quick stop at the store.
"It's my Ag teachers favorite place to go. She was so excited this was opening up, she stopped the car and said 'oh my gosh." She was so excited. She likes this place," said Savannah Cook, Perris.
In the 24-hour drive through, a steady stream of customers waited in line for their drink of choice.
"For me, Dutch Brothers, they're a happy crowd. It's a great atmosphere," said Amber Hulsey, Fresno.
Getting an adrenaline rush and a boost of positivity from baristas and team members.
"The entire time it's about you, you're the celebrity. It's not about us, making money, it's about you and making your day and putting a smile on your face," said Sebastian Alonzo, Dutch Bros. Coffee Mobster.
It's that business model that keeps people coming back and the drinks like Carmelizers and Annihilator that keep it fun.
"I think the younger generation totally gravitates to us, but really we love any generation. When you narrow down our demographic it's really hard. We have their 80's and 90's that love us to four-year-olds that love their whip sticks," said Alysha Molina, Dutch Bros. Coffee Fresno.
Molina said the store is Fresno's first shop with a 24-hour drive through and indoor seating. About 30 to 50 people are employed at the new store and they're still looking to hire.
This is the fourth Dutch Bros location in the Fresno area.
As for future locations, employees say we will have to wait and see.