Valley businesses say the heat will keep customers from stores

FRESNO, Calif. (KFSN) -- Businesses are feeling the effects of record breaking heat this week. The manager of Hive's Clothing Boutique in Old Town Clovis said they usually get less business on hot days because it's a place people go to walk around.

"We just plan on it being a little quieter during the summer, and I'm usually here by myself for the most part just because we don't want extra employees just hanging around," said Janice Jung, store manager.

One business owner in Old Town Clovis told us when temperatures hit triple digits they see about 50 to 60-percent less foot traffic along these walkways. It is no surprise the heat might be keeping people home-- the Clovis Book Nook and surrounding stores already had a slow-moving Monday.

"I didn't have anybody come in the store here and the store next door had one person come in all day," said Edward Flores, owner of Clovis Book Nook.

Car dealerships in Fresno are also seeing a slow-down in sales during triple digit temperatures. We tested the temperatures of cars that had been sitting out in the sun with a thermometer, and the inside of one car read anywhere from 130 to 150 degrees on the interior. The door handle read 112 and the top of the car 157 degrees.

Own a Car Fresno is making sure to keep customers coming back with incentives, and are keeping them cool with cold waters and ice cream.

"When it's really hot we definitely, we like to focus on doing something more for the customers like free food or different stuff just to get the crowd coming out here. Because nobody wants to come out on a hot day, you prefer to be in a home drinking a cold one, just being with the family and in the AC definitely," said Natividad Herrera, receptionist Own a Car.