With the holidays fast approaching consumers enter the biggest season for buying electronics

FRESNO, Calif. (KFSN) -- With the holidays fast approaching consumers enter the biggest season for buying electronics.

But it can get overwhelming as you try to shop around. When Wendy Camerik bought her new television at Best Buy she ended up getting nearly $300 off, just by asking. "I really never expected that would happen at a big store like that," Camerik said. "It was really kind of easy."

Consumer Reports said not to be afraid to ask. A survey of more than 40,000 subscribers found 64 percent of those who haggled were successful, saving an average of $78. And you might want to reach for your keyboard instead of your car keys, when you head out to shop. "People who bought electronics online were happier with the price," said Karen Jaffe with Consumer Reports. "They were happier with the selection, and they were even happier when it came time to make the returns."

The top online retailers include ABT and B&H Photo Video.Though it doesn't top the chart, Amazon gets high marks for both price and selection. "You can also get better deals online by price matching by finding coupon codes," Jaffe said. "So, it's always worth it do that extra search before you make a purchase."

Shoppers were a lot less happy with their experience at retail giant Walmart, and with the selection at other big-name walk-in stores like Office Depot and Radio Shack. If you don't mind a smaller selection, you can find some good deals at warehouse clubs like Costco, BJ's Wholesale Club and Sam's Club.

And if you really like to be hands-on consider local, independent retailers. They offer a bit more hand-holding, which can make up for sometimes less competitive pricing.