Stephen Curry's new lifestyle sneaker garners negative reaction

Under Armour, just coming off the barrage of negativity surround the Curry Two Low "Chef" shoes, was bashed in social media circles again on Friday.

The latest culprit is the "Curry Lux," a higher end shoe made with leather and suede that will launch in a New York City boutique for $150 on August 5.

"Inspiration was taken from the sleek, tailored aesthetic of Stephen off court, in fresh combinations of colors and finishes," Under Armour says in its news release. "The juxtaposition of premium materials and bold treatments create a look that is all Stephen."