YouTube producing online halftime show during the Super Bowl
If Katy Perry and Lenny Kravitz aren't quite your cup of Super Bowl tea, don't worry, because YouTube is offering their very first halftime show to compete with the big game.
Hosted by Harley Morenstein of the popular YouTube channel "Epic Meal Time," YouTube's halftime show will feature music, stunts and even fake advertisements from its assortment of viral stars, according to USA Today.
Morenstein will be joined by other popular YouTubers including Freddie Wong of "Video Game High School," Rhett of the comedy duo "Rhett and Link," and internet personality Toby Turner, all whom have over 6 million subscribers on their channels.
YouTube hopes its online entertainers will lure viewers away from the traditional Super Bowl halftime show, while also promoting the site's AdBlitz channel, where users can watch and vote for their favorite Super Bowl ads.
The online show kicks off at 6:30 p.m. ET / 5:30 p.m. CT / 3:30 p.m. PT.
