The win gives him clear status as Republican frontrunner. Mitt Romney conceded Florida, but still took a swipe at his opponent saying, "I think it's time for the politicians to leave Washington and for citizens to take over."
The race may be ending for Rudy Giuliani, expected to drop out today. He campaigned almost exclusively in Florida and came in a dismal third. Giuliani said, "We ran a campaign that was uplifting." Sources tell ABC News he will endorse McCain.
Mike Huckabee came in fourth.
Hillary Clinton won the Democrats race in Florida, in spite of the state being stripped of delegates by the party.
Now the race heats up in the run-up to Super Tuesday: a coast to coast competition of 22 states voting en masse on February 5th. Democrats are already going state to state.
Barack Obama campaigned in his grandfather's hometown of El Dorado Kansas. "This country is more than a collection of red states and blue states because my story could only happen in the United States of America" said Obama.
Strategists say every day is precious going into Super Tuesday. "You have to look at your schedule every day to make decisions about where you're going to use your most precious resource, the candidate, his or her time" said Election Strategist Tad Devine.
No candidate can be everywhere, but with 1,700 delegates up for grabs, campaign ad buys are up, with many to run in major cities and on national cable starting today.