Store manager Jeremy Melcher said, "It's been unreal. Fresno is really jumping behind the baseball team right now and it's great."
Melcher estimates sales on a typical June day average about $1,500 dollars. But since the Diamond Dogs surprised everyone making it all the way to the College World Series, sales have spiked to between $15 and $20 thousand dollars a day.
The Bulldog spirit seems to be contagious. Bobby Aparicio is a die-hard fan and he wants to make sure his family is ready for tonight's game. "I'm getting a hat, getting my mom a shirt so she knows I love her, and a 'go dogs' flag for the house."
Joe De La Torre said, "I have a hat but I gave it to my son so I'm here looking for another hat." Fans say they want to be decked out in red as they cheer on the hometown team during the championship game. Bobby Aparicio said, "Nothing's happened like that here in Fresno for a long time. Ten years ago with softball so we're due for one."