KFSN-TV, LLC Annual EEO Report
August 1, 2010
This Annual EEO Report is filed on behalf of KFSN-TV, LLC in Fresno, California in compliance with the Federal Communication Commission's (FCC) Equal Employment Opportunity (EEO) reporting requirements. KFSN-TV Fresno is an American Broadcasting Owned and Operated television Station located in Fresno, California. This report includes information from August 1, 2009 through July 31, 2010 and will be placed in the Station's public file and on the Station's website.
KFSN-TV is an equal opportunity employer and is committed to a policy that advances opportunities for all qualified individuals. It is our policy to promote the realization of equal employment opportunities through a positive, continuing program of specific recruitment, outreach, hiring, promotion and other practices designed to ensure the full realization of equal employment opportunity.
To make this policy effective, and to ensure compliance with the requirements of the FCC, we have adopted an equal opportunity program, as described within.
Job Vacancy Information
KFSN-TV as an equal opportunity employer is committed to meeting and surpassing the Station's EEO information dissemination obligations. All full-time and part-time job vacancies are posted with several sources including national and local minority organizations, schools and newspapers. The Station's list of recruitment sources has been updated and was used for every full-time vacancy (See Attachment A), arising during the reporting period.
The Station will continue to actively seek out new recruitment sources. The Station encourages Community organizations (See Attachments B-1 and B-2) and Educational Organizations (See Attachments C-1 and C-2) that distribute employment information or refer prospective candidates, to contact us so that the organization may be placed on our mailing list to receive notification of future vacancies.
In compliance with EEO record keeping, KFSN-TV creates a file for each position to be filled. To this end, the file contains copies of the job listings for all sources used to recruit candidates for job openings. The Station's procedures require approval by the Station's Business Manager and applicable Department Head, prior to extending a job offer. In addition to the creation of files for each position, the Station has documented the supplemental outreach initiatives listed in the Commission's "menu."
Supplemental Recruitment Measures
The Station has historically participated in the supplemental recruitment measures listed in the "Commission's Menu" of initiatives. In fact, during the past twelve months, the Station has:
1. Hosting a Job Fair
Hosted a Job Fair at Fresno City College on August 8, 2009. The Station was represented by Beth Marney, Director Community Affairs2. Participated in broadcast and media activities
Participated in a broadcast and media activity with Alpha Delta Sigma – Student Chapter American Advertising Federation on February 11, 2009. The Station was represented by Susan Blaze, General Sales Manager3. Participated in activities sponsored by community groups
Participated with the San Joaquin Valley Chicano/Latino Youth Leadership Institute to host its awards program. This event occurred on March20, 20094. Participated in programs sponsored by educational institutions
Established at the Fresno City College, a Building a Better Community Scholarship on September 18, 2009. The Station employees that developed this scholarship are: Dan Adams, President and General Manager, Daniel Simms, Director, Business Manager, and Beth Marney, Director Community Affairs5. Participation in scholarship programs directed to students desiring a broadcast career
Established a Journalism Scholarship at California State University, Fresno, in August, 2009. The Station employees involved in developing this scholarship were: Dan Adams, President and General Manager; Daniel Simms, Director, Business Manager; Beth Marney, Director Community Affairs
6. Maintained an internship designed to assist members of the community to acquire skills need for broadcast employment.
7. KFSN-TV operates an Internship Program designed to assist qualified students in acquiring skills needed for employment in the broadcast industry, while allowing the student to gain school credit. Typically an Intern works at the Station for 3-4 months, depending on the length of the school semester. The Station notifying area colleges/universities about Internship openings and from student-initiated contacts recruits interns. The goal of the Internship Programs is to expose students to the "real-life" world of the field they are pursuing. The News Department utilizes established guidelines to create a program specific to the department. The Station strives to teach interns how the world of media works, and provide them with valuable experience to facilitate the pursuit of a career in broadcasting. An Intern's duties range from assisting on the assignment desk to providing research for breaking news stories. In the last twelve months, the station has had sixe news interns participate in the program. The interns came from academic institutions such as Norfolk State University, California State University Fresno and Fresno City College.
8. Training Programs designed to enable station personnel to acquire skills that could qualify them for a higher-level position.
The Station participates in the ABC/Disney Mentoring Program. The purpose of this Program is to seek out individuals who have demonstrated they have the aptitude, the knowledge and the ambition to advance into senior management for a major or mid-market television Station. This Program actively seeks out minority and women applicants in an effort to gradually increase the number of qualified minority candidates for positions in the television industry and, eventually, television management. The station currently has one female that is participating in the program.9. The job announcements for full-time positions filled during the period covered by the annual EEO public file reports (August 1, 2009 through July 31, 2010) are attached hereto as Attachment D1 through D7.
Since August 1, 2009, the Station has filled eight (8) full time positions.
The first position, News Producer, one position was filled on February 1, 2010 and another position was filled on March 10, 2010.. On August 6, 2009, notice of the job vacancy was submitted to the Disney Job Listing, which is a company wide weekly job newsletter and the Station mailing list (see Attachments A, B and C for names and addresses). Forty Four candidates applied and ten candidates were interviewed. (See Attachment D-1). The two candidates selected came from the Disney Job Listing.
The second position, Traffic Log Editor, was filled on October 26, 2009. On September 17, 2009, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and addresses). Eleven candidates applied and six were interviewed. The Station received resumes from four referral sources (See Attachment D-2) and selected a candidate that had responded from the local newspaper.
The third position, News Photographer/Editor, was filled on December 7, 2009. On October 21, 2009, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and Addresses). Fourteen candidates applied for the position and five were interviewed; the Station received resumes from four referral sources (See Attachment D-3), and the selected candidate came from the Station's website.
The fourth position, Promotion Writer/Producer, was filled on December 21, 2009. On November 12, 2009, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and Addresses). Ten candidates applied for the position and five were interviewed. The Station received resumes from five referral sources (See Attachment D-4), and the selected candidate came from word of mouth (Former Intern).
The fifth position, Reporter, was filled on March 3, 2010. On December 17, 2009, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and Addresses). Fifty -eight candidates applied for the position and three were interviewed. The Station received resumes from twelve referral sources (See Attachment D-5) - The selected candidate came from word of mouth.
The sixth position, Traffic Log Coordinator, was filled June 28, 2010. On May13, 2009, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and Addresses). Twenty eight candidates applied for the position and nine were interviewed. The Station received resumes from five referral sources (See Attachment D-6) and the selected candidate was referred by the Station's web.
The seventh position, Account Executive was filled February 23, 2010. On January 5, 2010, notice of the job vacancy was submitted to Disney Job Listing and the Station's mailing list (See Attachments A, B and C for names and Addresses). Twenty six candidates applied for the position and eight were interviewed. The Station received resumes from four referral sources (See Attachment D-7) and the selected candidate was referred through an ad agency.
In an effort to reach a broad spectrum of the population, KFSN-TV uses various sources in its recruitment efforts. In addition to local and national print journals, the Station also has its recruitment ads placed on the Web pages of major print journals, such as Broadcast & Cable.
In addition to the print media, KFSN-TV continuously receives referrals of job applicants from other sources, including educational institutions (See Attachments C-1 and C 2), word-of-mouth, talent agents, temporary employees and persons submitting resumes to the Station.
Recruitment Sources-Hire and Interviewee
Since August 1, 2009, KFSN-TV has solicited and received numerous resumes for job openings at the Station from a variety of national, local and educational (See Attachment D1- D8) sources. With this in mind, the Station has been able to effectively interview and hire qualified minority job applicants.
Since KFSN-TV's management is committed to recruiting qualified minorities, the Station will regularly assess and improve its recruitment methods by analyzing the effectiveness of its strategies, and amending them as needed.