Offers Advice

August 4, 2008 9:28:30 AM PDT
------------------------------------------------------------- ------------------------------------------------------------- Everyone's a critic, at least on From martinis to mechanics, to pretty much anything else you need an opinion on, yelp is there. Other sites claim to be the ultimate city guide in a particular area. But what made yelp stand out is its ability to tap into what people living in a community are really thinking and getting the honest answers about what's great and not so great in an area. These aren't just any reviews. The site is looking for the funny and insightful reviews they say real people can relate to. Because yelp is comprised of a virtual community of reviewers, site creators reward those credited for well-written reviews putting them in the yelp elite squad. A designation meant to inform others that he or she knows what they are talking about. The four-year-old website has reviews in dozens of categories in America's largest cities.