Black Friday Ads No Longer Secret

Fresno, CA, USA But it seems the secret has been busted wide open. Some retailers are actually paying websites to leak their sale information before the big day. And that's ok for Abell. "I think it creates a buzz and that buzz is healthy for the sale environment we have here."

He says Target hasn't cut back on the amount of advertising it does despite the brutal economy. But Trudi Cacy says she and her husband are cutting back on how much they spend on gifts this holiday. "Probably less. Most definitely less, yes."

And this Coarsegold mother of three is in good company. An exclusive Action News survey conducted by Survey USA asked 500 Californians if they will spend more, less, or about the same on holiday gifts this year. Only 8% said more. 65% said they'll spend less money while 26% said about the same. That news is a relief for the Cacy's. Trudi said, "No in fact I think its kinda nice, takes pressure off because everyone's in same situation so we focus more on the family.

But Vivian Ocasio says even the deepest of discounts on black Friday aren't enough to entice her to wait hours in line. "I'd rather pay the real price just to get what I want."

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