"Debts II Society" is the brain-child of 28-year old Andrew Lee. The Kern Street store will sell what Lee calls "street apparel."
Lee is an artist by trade; his photography hangs over the shirts and sweatshirts for sale.
Village Hill is a brand he developed three years ago and sells in several stores on the east coast.
Andrew Lee grew up in L.A. and lived in New York until he moved to Fresno two years ago.
His family owns the Fresno Discount Mall in the old Gottschalks building downtown. It's managed by Lee's childhood friend Morgan Doizaki, who also heads the Chinatown revitalization board.
The opening of a "Fresh and Easy" store downtown is on hold indefinitely. The South Stadium Project has been abandoned by Forest City. Doizaki said "plan-b", calls for people to do it themselves.
Lee and Doizaki have seen rough big-city areas transformed into trendy neighborhoods. They believe "Debts II Society" can help Chinatown head in the same direction.
"Debts II Society" opens Saturday at noon with a free bar-b-que, a skate demonstration and gift giveaways.
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