Starbucks Debuts its Own Instant Coffee

Starbucks CEO Howard Schultz says it took them 20 years to perfect an instant coffee.

"We have completely replicated the taste of Starbucks coffee and I think most people will not be able to taste the difference," he said.

Via comes at a time when Starbucks could use a boost. The global recession and sluggish sales have forced the company to close stores and slash jobs.

MORE: Interview with Starbucks CEO

LINK: Starbucks VIA

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