Ice Cream for Complete Census Forms

April 10, 2010 12:00:00 AM PDT
The city of Fresno used ice cream to encourage people to fill out their census forms.Volunteers held signs and lured people to three locations today where people could exchange completed questionnaires for tickets for free ice cream.

The treats were part of today's "March to the Mailbox" events organized by the city of Fresno's "complete count committee." About $400 billion in federal funding is up for grabs each year and Fresno wants to make sure it gets its share.

"The ice cream is actually paid for by the city of Fresno, and the city wanted to make sure the residents in the city get counted accurately," Andrew Xiong said.

The "Complete Count Committee" was organized to reach out to parts of the population that are harder to count.