Consumer Reports, Gayle Williams said, "Americans spent roughly one-and a-half-billion dollars on anti-aging face products last year alone."
The smorgasbord of options now includes a growing number of Anti-wrinkle face serums, which are thinner than creams and soak into the skin quickly.
Consumer Reports tested nine serums, including ones from Olay, Lancôme, and Neutrogena. They cost anywhere from $20 to $65-dollars and claim to reduce the appearance of fine lines and wrinkles. One even promises a five-minute face-lift. Really?
Using an instrument with a high-resolution digital camera, testers photographed 79 participants before the test ... shortly after the first application ... and again after six weeks, longer than any of the tested serums say it takes to see visible results. Then the photos were evaluated for signs of improvement.
The results were underwhelming.
Williams said, "None of the products we tested are the fountain of youth. Some did slightly reduce the appearance of wrinkles in some people, but the changes were very subtle."
Burt's Bees Naturally Ageless Intensive Repairing Serum -- ounce per ounce one of the most expensive serums tested -- was the least effective.
Consumer Reports says your best bet with wrinkles is to minimize skin damage in the first place by protecting your skin with sunscreen and moisturizing regularly.
But if you're still interested in trying a serum, consider either the Dermasilk Five Minute Face Lift, for $40-dollars an ounce, or the Neutrogena Ageless Intensives Deep Wrinkle Serum, for $20-dollars an ounce.