Camera crews for Mutual of Omaha are at Downtown's Fulton Mall through Tuesday, shooting "aha moments".
At the end of the 25 city-tour organizers will go through the recordings to select those which will air in commercials next spring.
Anyone with a story to share is invited. An "aha moment" is described as the moment you gain real wisdom.
Crews will be at the clock tower at Fulton Mall through 7:00 Monday night, and again Tuesday from 11:00 a.m. to 7:00 p.m.
Recordings are also being done at the Mariposa Mall through Tuesday.