Groupon: collective buying power

FRESNO, Calif.

Every day on Groupon.com/Fresno there is a featured deal at some business around the city. The business will offer huge discounts on products or services if enough people participate.

Julie Mossler of "Groupon" said, "If enough people opt in to get the deal then we all get it ... and if we don't reach the minimum number of customers then the deal is off and no one gets it."

Fresno's Brittnee Maxfield just heard about Groupon through a friend on Facebook.

Maxfield said, "She posted a deal that they offering about Rotary Storyland and while I don't have children, I thought, what is this website? So I went and checked it out and saw they had something great everyday!"

The Chicago based Groupon focuses mostly on small businesses in 60 different cities in the United States and Canada. Barry Falke of Fresno's Rotary Playland and Storyland got a call from Groupon last month. At first he ignored it. But he reconsidered when he found out he had nothing to pay up front and he heard how it could help advertise the parks.

Falke said, "For me it came down to the idea that we can potentially have a lot of new guests in the park if we did an offer with Groupon."

Rotary Playland and Storyland was the featured deal April 28th. Falke says the park offered a $13 dollar all day pass for just $5 dollars ... more than 32-hundred people snapped up the Groupons The most of any other business so far in Fresno.

Piemonte's Italian Delicatessen in the Tower District decided to try Groupon too.

Nancy Eberwein of Peimonte's said, "For the exposure and I just had heard about how popular it was across the nation and how fast it was spreading."

500 customers bought $5 dollar Peimonte Groupons ... good for $10 dollars worth of merchandise. Eberwein says it's been so successful the deli has signed up for two more daily deals later in the year.

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