10-19 Ag Report

FRESNO, Calif.

Some Latino-owned wineries in California are finding success by catering to Hispanic wine drinkers looking for a connection to their heritage.

The Hispanic Vintners Association says the number of Latino vintners is small, but it's growing. It says part of that growth comes from making a connection with other Hispanics.

In Napa, half of the Ceja Vineyards Wine Club is Hispanic. The company promotes its wine through dinners, pairing traditional Mexican cuisine with Ceja Vineyard reds and whites.

Last month, the Robledo Family Winery near Sonoma, held a celebration for Mexico's bicentennial and unveiled two new wines dedicated to heroes of the Mexican revolution.

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A color enhancer for table grapes is a finalist in the Chicago Innovation Awards Program.

The program brings attention to product and service innovations that make a global impact. "Pro-tone" is an environmentally friendly product that its maker says, naturally enhances the color of red grapes.

Consumers tend to choose red grapes based on their vibrant color. In some cases, some grapes aren't even harvested because they never develop marketable color.

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You may soon see red celery in supermarkets.

A Florida produce company will test market red celery in the west beginning December first -- just in time to add some eye-catching color to holiday tables.

Duda Farm Fresh Foods developed the celery. The company says it has the same flavor and crunch of the regular green kind.

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Shoppers may find more California-grown sweet corn on the market this fall.

The state's farmers increased their plantings of sweet corn by 13 percent. Crop forecasters say the corn appears to be in good condition thanks to favorable weather during the growing season.

California farmers also increased plantings of tomatoes and cantaloupes for fall harvest.

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