Google tweaks search to punish 'low-quality' sites

NEW YORK

Sites that produce original content or information that Google considers valuable are supposed to rank higher under the new system.

The change announced late Thursday affects about 12 percent, or nearly one in every eight, search requests in the U.S.

Google Inc. says the new ranking rules eventually will be introduced in other parts of the world, too.

News of Google's move caused Demand Media Inc.'s shares to fall nearly 5 percent in afternoon trading Friday.

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