Drug ads can cost you

FRESNO, Calif.

One in five people who take a prescription have asked their doctor to prescribe a drug they learned about from advertising. And most of them said their doctors did it.

What the ads don't tell you is that newer medications are often no more effective or safer than older ones. And frequently there are better options at a fraction of the cost.

Consumer Reports identifies Best Buy drugs for treating type 2 diabetes, asthma, and dozens of other conditions. To earn a Best Buy designation, a drug must be at least as effective and safe as others in its class, based on an independent review of research.

And the Best Buy drugs often costs less. For example, prescription Celebrex for joint and muscle aches costs $139 a month. That's a pricey pain reliever compared with generic ibuprofen, a Best Buy drug that costs just $4 a month.

Learn more at www.consumerreports.org

Discount-drug programs at stores such as Kmart, Target, Walgreens, and Walmart offer great savings. A month's supply of many of the Best Buy drugs is just $4 dollars.

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