On Wednesday, a steady stream of people showed up to purchase season passes. "It's cheaper after you get in two or three times. You save money on it as opposed to paying regular price every time you come in," said Luis Franco of Clovis.
Season passes are $25 but only available through October 4. The same goes for discounted tickets and carnival wristbands. "Some of our very best deals are available before fair. We have Save Mart and FoodMaxx $2 off tickets at locations throughout Fresno. We have unlimited carnival ride wristbands. If you come to our box office you can purchase those for up to $10 dollars off," said Lauri King, the Deputy Manager of the Big Fresno Fair.
Daily discounts are also back this year. Both Wednesdays, carnival rides will be $1. On "Two Dollar Tuesday," admission will be $2 with a receipt from Save Mart or Food Maxx.
The popular "Feed the Need" food drive is also back this year. On Thursday, October 13, admission is free with four cans of food. Last year, the fair collected 112,000 pounds of food for Community Food Bank and the Salvation Army.
Captain Dwaine Breazeale with the Salvation Army said the fair's food drive is extremely helpful as they deal with an increased need and a dwindling food supply. "Last year we wouldn't have made it to this point and time had we not had the food from the fair last year," said Breazeale.