Several bands performed at the Sierra Vista Mall Park as charities collected food, toys, and cash donations that will help families this holiday season.
The Rock the Lot event was sponsored by Fresno radio station 105.1 The Blaze to provide a one stop shop for giving this holiday season.
"People are out shopping. While they're out, if they're donating, they can pick up an extra toy for the kids or bring a couple of canned food items," said Dan Thomas.
Organizations like the Marjorie Mason Center, Community Food Bank, and Toys For Tots had booths at the event.
If you'd like to help, there's still time to donate to Toys For Tots. Click here for more information.