Pistachio growers brace for a record-sized crop

August 13, 2012 12:59:10 AM PDT
The pistachio crop is expected to reach one-billion pounds sometime between 2018 and 2020. Now farmers are scrambling to figure out how to make sure they can sell that much.

Pistachio growers are launching a new $10-million marketing campaign highlighting pistachio's health benefits to increase consumption. That budget is more than twice what it was last year.