Survey: California wine in demand

October 3, 2012 12:45:42 AM PDT
The California wine business is bracing for strong sales this year.

A newly released survey of wine executives and winemakers shows a strong and growing consumer base, which has vintners optimistic. Wine professionals describe their customers as savvy and value-conscious wine drinkers.

The annual survey also noted that demand for wine has not been matched by establishment of new vineyards in California, and that could lead to a long-term grape shortage.