Demand growing for California jerky

October 22, 2012 12:00:00 AM PDT
California-made jerky is finding a new and bigger audience among health-conscious consumers.

California-based jerky makers say they're seeing an increase in interest in their product. Jerky makers have fueled demand by creating flavors such as teriyaki pork or basil citrus, and have updated their packaging to appeal to consumers looking for gourmet snack options.