Strawberry growers gear up for holiday season

October 23, 2012 12:00:00 AM PDT
California strawberry growers are stepping up their efforts to give back to their local communities this holiday season.

The California Strawberry Commission says its members are launching new initiatives to cultivate strong ties with their communities. The roughly 500 family farmers in California who grow strawberries are teaming up to organize holiday gift drives, and scholarship programs.

The events are attracting large numbers of volunteers and donations.