Bad news for wheat farmers

October 26, 2012 12:01:03 AM PDT
The market for gluten-free food is booming.

A new market research report shows the market for products without the gluten protein found in wheat is now valued at $4-billion dollars. The report finds nearly two in ten people are avoiding products made with wheat.

The reason? Experts say a growing number of people are getting diagnosed with wheat-related food allergies.

Experts say the gluten-free craze may impact the wheat-producing industry as more and more people stop buying grains.