Back-to-school shopping in high gear

FRESNO, Calif.

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In an exclusive Action News poll conducted by SurveyUSA -- 52 percent of parents have already started their shopping.

Retailers like Target and Walmart recommend getting a head start on shopping. Because stores often sell out of supplies like backpacks, planners, and lunch boxes well before the first bell even rings.

If you really want to cut corners on supplies -- experts recommend looking at what you already have to avoid buying double.

Things like rulers, crayons and pencils may already be in your child's backpack from last year.

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