"Love one today" avocado promotion

Screenshot taken from Love One Today avocado website

August 15, 2013 6:30:46 AM PDT
A program is now in place to emphasize the nutritional benefits of avocados.

The Hass Avocado Board wants to promote the phrase "love one today." Board officials say they want Americans to include fresh avocados in everyday eating plans. They say avocados are a cholesterol-free, whole-food source of naturally good fats.

They've launched the website, loveonetoday.com with more information about avocado nutrition.