Doors at the Kmart in Clovis opened at 6 a.m. The Diaz family left the Clovis Kmart after spending about $470 on what should have been a more than $700 shopping trip.
Some Valley shoppers left the family behind so they could shop in secret while avoiding the usual Black Friday bustle.
"I just wanted to get away from the rush from tomorrow, cause tomorrow is going to be ridiculous," Fernando Virgin from Fresno said.
The Kmart parking lot was full Thursday Morning, but it was a completely different story at Old Navy in Fresno's River Park. Empty parking stalls held the majority Thanksgiving morning.
The emptiness is what pulled Jennifer Buffan into the parking lot. She stopped in to get her daughter Callie some boots and clothes.
"I saw the cars here. I didn't even think they were open. I thought 'oh, they're open, let's go quick," Jennifer Buffan from Fresno said.
The lack of giant crowds and long lines may be a sign of many people's frustration over Thanksgiving Day retail sales, but some shoppers say it's just the economic way.
"It's fortunate for us shoppers, but it's unfortunate for the sales people, but that's the way it is," Marti Chiu from Fresno said.