Popular Got Milk slogan replaced after 20 years

Latest evidence of extraterrestrial activity spotted in Dairyville, California's farming heartland. (PRNewsFoto/California Milk Processor Board)

February 24, 2014 5:16:43 PM PST
Say goodbye to the milk mustache -- the popular ad slogan "Got Milk" is no more after 20 years.

The Milk Processor Education Program says it needed a new hook to help declining sales.

The new ads, which started Monday, have the tagline "Milk Life."

The campaign features ordinary people and highlights the nutritional benefits of milk.

KGO-TV San Francisco, CA contributed to this report.