Caterpillar sends cease and desist order to Cat and Cloud Coffee in Santa Cruz
Tuesday, May 28, 2019
SANTA CRUZ, Calif. -- A Santa Cruz coffee shop is in a legal battle with Caterpillar bulldozers over the word "cat."
Cat and Cloud Coffee has been in business for almost three years, and never expected a trademark lawsuit. Caterpillar Inc. sent them a cease and desist order over the word "cat" in their shop name and merchandise.
The coffee shop owner calls it bullying.
"Could anybody imagine a $54 billion machinery company coming after a coffee company? I don't think that's even in the cards" said Jared Truby, owner of Cat and Cloud Coffee.
A statement from Caterpillar says it's only interested in protecting its trademark.
