Downtown Disney's "Star Wars: Secrets of the Empire" was a collaboration between companies The Void and ILMxLAB. It basically allows the user to walk into "Star Wars" with friends and family and actually live and breathe in that world, said John Kirkpatrick, chief marketing officer of The Void.
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"As a guy that grew up with 'Star Wars,' I waited decades to walk into that world, and now you can," Kirkpatrick said.
Kirkpatrick described The Void as the global leader in hyper-reality experiences.
"Basically, we take the idea of virtual reality and break the glass ceiling. You can touch, feel, smell, look and interact with friends and family in ways you've never been able to do before," he said.
In addition to "Star Wars: Secrets of the Empire," other newcomers to Downtown Disney include Disney Home, which feature Disney-themed home goods, and Splitsville Luxury Lanes, a 40,000-square-foot, two-story bowling alley.
Disney is the parent company of ABC7.